Demand Aggregation Module
Find them, sign them, spread the word
Starting in the right area is critical to achieving high take rates and ensuring the financial viability of your fiber deployment. This module in COS Business Engine enables you to gauge public interest and convert that insight into customer sign-ups, helping you fund your project through early revenue generation.
Assess Your Service Area
Utilize Business Engine’s built-in survey tool to measure FTTH demand across your planned service area. You can gather essential data such as current internet speeds and identify the providers being used by residents through automatic IP-based information. This competitive intelligence is crucial for shaping your strategy and strengthening your case when applying for grants or other funding opportunities.
As you collect survey responses, our intuitive map interface enables you to define “Service Zones” or “Fiberhoods,” allowing you to focus your efforts where demand is strongest.
Set Targets, Drive Signups, and Enable Referral Programs
Once you’ve identified areas with high interest—or those that have been pre-selected for early deployment—you move to the sign-up phase. COS Business Engine helps you set take-rate targets for each zone, encouraging community-driven advocacy and lowering your marketing and sales costs.
Our platform supports a “Champion” referral system, empowering individuals to advocate for sign-ups within their neighborhoods. When contracts are signed and your take-rate goals are met, you can proceed confidently with construction, knowing that the groundwork has been laid for solid adoption.
Automate Communication & Manage Expectations
Managing communications with thousands of potential subscribers can be challenging, especially when it comes to providing timely updates. Demand Aggregation helps automate much of this process by offering customers a self-service customer portal where they can check progress at any time.
As you advance through the stages of survey, sign-up, and construction, this simplifies communication and ensures expectations are managed seamlessly from start to finish.
Extend Demand Aggregation with COS Prospector
COS Prospector complements Demand Aggregation by helping you identify and qualify the right addresses before surveys and sign-ups even begin. Enrich address intelligence, segment properties, and target the most relevant households and businesses—so your demand data is cleaner, and your outreach converts better.
