Automating the Open Access Network
Service Plans and Open Access Network
Service Plans & Open Access Module – Automating the Open Access Network
Differentiating your service plans across markets and submarkets based on competition, demand, and deployment costs is crucial for success. Opening your network to multiple service providers accelerates growth and optimizes network utilization, ensuring more service options for customers and a higher return on investment (ROI).
COS Business Engine – Tailored Offerings Based on Data and Costs
If your FTTH project has been initiated with COS Business Engine’s data-driven approach, you will have collected invaluable customer, market, and competitor insights. Using this data, you can create customized service offerings for different parts of your service area, factoring in competition, willingness to pay, and specific subscriber needs. This differentiation helps you maximize take-rates and ROI.
Deployment costs may also vary by region or even by individual household. COS Business Engine’s Service Layer functionality allows you to set different installation fees based on geographic or technical factors. For example, addresses with higher fiber drop costs can automatically display the correct installation price when customers search for their address in the customer portal.
Encourage Sign-Ups with Deployment-Phase Specific Offers
As your project progresses, differentiating offers by deployment phase can drive more sign-ups. Once fiber distribution is in place in a neighborhood, it’s cost-effective to connect as many homes as possible quickly. Boosting pre-signup rates before starting customer installations improves the business case. One effective strategy is offering lower installation costs or free installations to customers who sign up early, compared to those who sign up after your crews have completed their work in the area. With COS Business Engine, you can easily manage such offers across different deployment phases.
Managing Service Plans in Collaboration with Providers
In an Open Access model, you’ll collaborate closely with service providers to maximize customer acquisition and service sales. COS Business Engine allows you to create Service Types that providers use to build and publish their retail offerings. These service types include base parameters like speed, Service Level Agreements (SLA), and wholesale fees, enabling providers to customize their offerings and display them on the Network Marketplace. You can further differentiate pricing and service offerings across different areas, down to individual addresses, based on local competition, deployment costs, or agreements with property owners, such as in multi-dwelling units (MDUs).
This level of differentiation is equally beneficial for operators running their own single-provider network.
Simplifying Provider Integration
COS Business Engine provides functionality that allows service providers to manage and market their services directly on the Network Marketplace. Providers can manage their offerings, troubleshoot services, and handle customer support through their dedicated user interface. For larger providers, or in cases where there is no shared network marketplace, providers can integrate their own systems using the Service Provider API. This allows them to synchronize address databases and service offerings between COS Business Engine, their CRM, and billing platforms, enabling seamless service delivery and automated provisioning for eligible addresses.
Effortless Management of Complex Network Operations
COS Business Engine is designed to automate the operations of multi-provider networks, handling everything from service management to customer transactions. Without automation, even minor errors can escalate into significant issues. COS Business Engine ensures every service, subscriber, and transaction is accurately tracked, minimizing errors and ensuring smooth network operations.