Find them, sign them, spread the word

Demand Aggregation Module – Identify, Engage, and Mobilize

Starting in the right area is critical to achieving high take rates and ensuring the financial viability of your fiber deployment. This module in COS Business Engine enables you to gauge public interest and convert that insight into customer sign-ups, helping you fund your project through early revenue generation.

Assess Your Service Area

Utilize Business Engine’s built-in survey tool to measure FTTH demand across your planned service area. You can gather essential data such as the current internet speeds and identify the providers being used by residents through automatic IP-based information. This competitive intelligence is crucial for shaping your strategy and strengthening your case when applying for grants or other funding opportunities. As you collect survey responses, our intuitive map interface enables you to define “Service Zones” or “Fiberhoods,” allowing you to focus your efforts where demand is strongest.

Set Targets, Drive Signups, and Enable Referral Programs

Once you’ve identified areas with high interest or those that have been pre-selected for early deployment, you move to the sign-up phase. COS Business Engine helps you set take-rate targets for each zone, encouraging community-driven advocacy and lowering your marketing and sales costs. Residents naturally start spreading the word, and our platform supports a “Champion” referral system, empowering individuals to advocate for sign-ups within their neighborhoods. When contracts are signed and your take-rate goals are met, you can proceed confidently with construction, knowing that the groundwork has been laid for solid adoption.

Automate Communication & Manage Expectations Managing communications with thousands of potential subscribers can be challenging, especially when it comes to providing timely updates. COS Service Zones automates much of this process by offering customers a self-service portal where they can check the progress of their connection at any time. As you advance through the stages of survey, sign-up, and construction, this tool simplifies communication and ensures that expectations are managed seamlessly from start to finish.