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COS is curious! Great user experience is crucial; therefore, we’d like to know what’s important to you as an internet user‍.

This time, we wanted to know how you prefer to buy or switch your internet service.

93% of respondents favor purchasing their internet services online rather than via phone. This is no surprise to us, as we see similar numbers for the usage of our online marketplace. However, we believe it’s not a matter of choosing one over the other.

Consider these key factors:

Providing an online buying experience meets the demands of most customers.
By reducing the need for phone staff, significant cost savings can be achieved.
And with fewer calls to handle, your staff can dedicate more time to delivering great service to those who prefer talking to someone over the phone – after all, 7% of your customers do.

passwordless authentication

 

 

We’re simplifying access to the marketplace by introducing passwordless authentication. When activated, your customers can create an account or log in to an existing account by simply entering their email address and following the link they received in an email from Business Engine. The link takes them back to the marketplace where they left off, and they are automatically logged in. Eliminating the need for passwords not only improves the user experience but also enhances the security associated with traditional passwords.