Five Steps to Excel in the Fiber-to-the-Home Race
Let’s dive into the five essential steps to dominate the fiber-to-the-home (FTTH) market. We’ll break down our recommended strategy for successfully deploying affordable FTTH networks while ensuring financial viability every step of the way.
Step 1: Establish Your End-to-End Process and Take Control of Your Data
Right from day one, it’s crucial to set up your end-to-end process and take ownership of your data. Get the right tools and stick to your plan. Partner with experienced providers who can equip you with the necessary tools and software to manage everything from initial surveys to activation and billing.
Step 2: Open Up Your Infrastructure for More Services
Maximize your network utilization by opening up your infrastructure to more services. This not only benefits your business but also creates higher demand among subscribers. It’s a proven strategy for faster subscriber growth.
Step 3: Tailor Your Offering to Suit Different Subscriber Segments
Understand that residents and businesses have different needs, often based on their location. Tailor your services and pricing to suit these distinct segments. Creating tailored marketplaces for different communities or partners, such as real estate owners, can significantly boost your take rate.
Step 4: Automate with Zero-Touch Functionality
Automation is the key to affordability and success. By implementing zero-touch functionality, you can eliminate errors, ensure consistency, reduce lead time, and most importantly, cut costs. This makes FTTH accessible to more people.
Step 5: Create a World-Class Customer Experience
Provide subscribers with a seamless, self-service experience and instant activation. Just like turning on tap water, broadband services should be easy to access and manage. With the right software, like COS Systems, you can empower subscribers to purchase services, manage their accounts, and handle billing online.
To excel in the FTTH race, you need an integrated end-to-end system that automates processes and sets you up for success. If you want to learn more, check out our other videos. And if you believe we have what you need, don’t hesitate to reach out to schedule a meeting to discuss your FTTH project.
If you want to dive deeper into the topic, we highly recommend reading our whitepaper.
